Privacy Policy
This policy explains what personal information ShopFeed collects when you browse stores, place an order or create an account, why we collect it, who we share it with, and the choices you have.
Who this policy applies to
ShopFeed is a marketplace. Stores listed on ShopFeed are independent third-party sellers; we provide the catalogue and the ordering flow that connects you to them. This policy covers the data ShopFeed handles. A seller you order from is a separate business and handles your delivery details under its own practices.
Browsing the catalogue does not require an account. You only need one to save products, follow stores, or place an order.
What we collect
Account details, when you sign up: your first and last name, email address, mobile number with country code, and a password (stored only as a one-way hash, never in readable form).
Delivery addresses, when you add one: recipient name, mobile number, an optional alternate number, address lines, city, state, postal code, country, and any delivery instructions you write.
Shopping activity: items in your cart, your wishlist, products you compare, and the stores you follow.
Order history: what you ordered, from which store, the amount, the delivery address used, and the order status. ShopFeed currently supports cash on delivery only — we do not collect or store card numbers, UPI IDs or any other payment credentials.
Analytics and advertising data, collected through Google Analytics 4 and Google Ads: pages viewed, products opened, items added to cart, orders completed, approximate location (derived from IP, typically city level), device and browser type, and referral source. Google sets cookies and similar identifiers in your browser to do this.
Technical logs: IP address, timestamps and request details, kept by our servers for security and debugging.
Why we collect it
- To run your account — sign you in, keep you signed in, and let you edit your profile.
- To fulfil orders — pass the order and the delivery address to the seller, and let you track it.
- To contact you about an order — order confirmations and delivery updates, by phone, WhatsApp or email.
- To personalise the catalogue — show followed stores, saved products and relevant recommendations.
- To measure and improve the service — understand which pages and products people use, and find what is broken.
- To measure advertising — attribute an order to the ad that led to it, through Google Ads.
- To keep the platform safe — detect fraud, abuse and automated scraping, and meet legal obligations.
Children
ShopFeed is not intended for children under 18. We do not knowingly collect personal data from a child. If you believe a child has given us personal data, contact to us and we will delete it.
Security
Passwords are stored hashed, traffic to the site and the API is encrypted in transit over HTTPS, and access to customer data is limited to people who need it to operate the service. No system is perfectly secure, so we cannot guarantee absolute security — but if a breach affects your data, we will tell you and the relevant authority as the law requires.
Changes to this policy
We may update this policy as the product changes. The revision date at the top of this page always reflects the current version, and material changes will be notified in the app.
Business details
- Trade name
- ShopFeed
- Support email
- dynoking82@gmail.com
- Support phone
- +91 63948 25071